
Client: Luca ‘Lazylegz’ Patuelli
Project: This breakdancer and motivational speaker needed an easy way to update his international fan base on upcoming conferences and events.
Launched: April 2008
Notes: Features a personal blog, event calendar and webgallery with the option of tri-lingual content.
Link: www.lazylegz.com
Many websites are built using proprietary code and hacks that cause the site to ‘break’ when browsers upgrade – a good example of this was the large number of sites broken by the release of Internet Explorer 7. For a more technical description, further reading on the subject can be found in this article written by web consultant and standards advocate Roger Johansson.
Using W3C standards for (x)HTML/CSS and minimizing the use of hacks and proprietary code ensures that sites designed for today’s browsers won’t need to be recoded every time a new browser version comes out (for those keeping track, a beta release of IE 8 was released in March of this year, with a full release in the upcoming future).
Delivering a quality product is one of Paradox’s top goals, regardless of the scope or nature of the project. Unfortunately, quality often comes at a cost, which is why a balance between quality and efficiency is a fact of life. Paradox aims for not only quality of product, but quality of process as well, striving to put the effort in where it makes the most impact.
In almost any project, an investment in quality pays itself off in the long-term. Well built websites are easier to update and stay relevant longer, just as well-planned marketing material makes the impact needed.
For example, Paradox specializes in Content Management System (CMS) driven websites, allowing the site to be easily updated by any non-technical person using a word processor-like interface. This can cut ongoing administration costs by 80% or more, and also allows for classic ‘Web 2.0’ applications, which focus on community-driven content like YouTube and Wikipedia